In the world of beauty, drugstore makeup has come a long way. Once associated with budget-friendly options that fell short in terms of quality, the landscape has shifted dramatically over the years. Today, drugstore makeup products not only rival high-end cosmetics in performance but often exceed expectations, offering exceptional results at a fraction of the price. As 2025 unfolds, the drugstore beauty market is more vibrant and diverse than ever, catering to every skin type, tone, and preference. From long-lasting foundations to innovative eye products, drugstore makeup is making its mark as the go-to choice for beauty enthusiasts everywhere. So, what are the best drugstore makeup products in 2025? Let’s dive in.
Foundations That Provide Flawless Coverage
The foundation is the backbone of any makeup routine, and for years, it’s been a challenge to find a drugstore foundation that offers the same coverage, texture, and longevity as its high-end counterparts. Fortunately, in 2025, that challenge has been all but solved.
Maybelline Fit Me Matte + Poreless Foundation
Maybelline’s Fit Me Matte + Poreless Foundation has been a fan favorite for several years, and for good reason. The formula offers a natural matte finish that controls oil without looking cakey. Available in an impressive array of shades, it caters to both light and deep skin tones, making it an inclusive choice for all. The buildable coverage makes it versatile, ideal for both everyday wear and special occasions. In 2025, the formula has been enhanced with even more skincare benefits, including a mix of hyaluronic acid and SPF, which ensures hydration and sun protection throughout the day.
L’Oréal Infallible 24-Hour Fresh Wear Foundation
Another standout in 2025 is L’Oréal’s Infallible 24-Hour Fresh Wear Foundation. This product promises long-lasting coverage with a lightweight feel, and it lives up to that promise. Offering a fresh, breathable finish, it’s perfect for anyone looking for a foundation that can withstand the hustle and bustle of daily life. Whether you’re heading to work, going out with friends, or attending an event, this foundation won’t budge, yet it feels as comfortable as your own skin.
Revlon ColorStay Full Coverage Foundation
Revlon’s ColorStay Full Coverage Foundation has also been updated for 2025, now boasting an even more inclusive range of shades, from fair to deep. Its full coverage formula helps mask imperfections and even out skin tone without feeling heavy. Whether you have oily, dry, or combination skin, this foundation works wonders, balancing the complexion and leaving behind a matte finish that lasts all day. It’s a go-to for those with blemish-prone skin or those seeking a foundation that can withstand humidity and sweat.
The Eyes Have It: Drugstore Eye Products That Wow
When it comes to eye makeup, drugstore brands have stepped up their game to offer vibrant pigments, high-performance formulas, and versatile options that are as good as any luxury brand.
e.l.f. Cosmetics Bite-Size Eyeshadows
e.l.f. Cosmetics has been leading the charge in creating affordable yet high-quality eyeshadow palettes, and their Bite-Size Eyeshadows have taken 2025 by storm. These compact palettes, which come in a variety of color schemes, feature creamy textures that glide on smoothly and blend beautifully. Whether you’re after soft neutrals for an everyday look or bold hues for a statement eye, these palettes deliver vibrant color payoff without breaking the bank. Plus, the size makes them perfect for travel or on-the-go touch-ups.
Maybelline Lash Sensational Sky High Mascara
The Maybelline Lash Sensational Sky High Mascara continues to dominate the drugstore mascara scene in 2025. Known for delivering dramatic length and volume, this mascara helps to lift and separate lashes for an eye-opening effect. Its flexible brush ensures even application from root to tip, creating the illusion of longer, fuller lashes without clumping. Whether you’re looking for an everyday mascara or a bold, voluminous look, Sky High delivers—perfect for both the office and a night out.
CoverGirl Clean Fresh Brow Gel
CoverGirl’s Clean Fresh Brow Gel has made a big impact in 2025 for those seeking perfectly groomed brows. With a lightweight formula, this gel offers long-lasting hold without the stiffness or flakiness of some other brow products. The brush applicator allows for precise application, and the product is infused with nourishing ingredients like aloe, ensuring your brows stay soft and flexible throughout the day. Available in multiple shades, this brow gel is ideal for achieving a natural, yet sculpted look.
Blush, Highlight, and Contour: The Perfect Finishing Touches
Blush, highlighter, and contour products have become essential in modern makeup routines, allowing for a sculpted and radiant finish. In 2025, drugstore products in this category continue to rise in popularity, providing a glowing, healthy look without the luxury price tag.
Milani Baked Blush
Milani’s Baked Blush is a standout product for those seeking a radiant flush of color. The formula is richly pigmented, offering a gorgeous sheen that gives the cheeks a natural, lit-from-within glow. In 2025, Milani has expanded the range, adding even more shades to complement various skin tones, from fair to deep. The baked formula ensures a smooth, blendable texture that doesn’t emphasize pores or texture, making it perfect for creating a soft, youthful appearance.
L’Oréal True Match Lumi Glotion Natural Glow Enhancer
For a natural, dewy finish, L’Oréal’s True Match Lumi Glotion Natural Glow Enhancer remains a top pick in 2025. This liquid highlighter can be used on its own or mixed with foundation for an all-over glow. It gives the skin a healthy, radiant sheen without looking glittery or overly shiny. The buildable formula makes it easy to customize your glow, and its lightweight texture ensures that it won’t disrupt your makeup base.
e.l.f. Cosmetics Putty Bronzer
e.l.f. Cosmetics’ Putty Bronzer has earned a loyal following in 2025 for its smooth texture and buildable coverage. The bronzer provides a natural, sun-kissed glow without any orange undertones, and its creamy texture blends seamlessly into the skin. This product can be used to contour or simply to warm up the complexion, making it perfect for creating a sculpted, sunlit look. Its affordability combined with high performance makes it a must-have in any makeup collection.
Lip Products That Last and Impress
In 2025, lip products have become more diverse than ever, with drugstore brands offering everything from hydrating glosses to long-lasting matte formulas.
Maybelline SuperStay Vinyl Ink Liquid Lipstick
Maybelline’s SuperStay Vinyl Ink Liquid Lipstick has taken the world by storm, offering the long-wear benefits of a traditional matte liquid lipstick with the shiny finish of a gloss. In 2025, the formula has been updated to be even more comfortable, providing a comfortable wear that doesn’t dry out the lips. The vibrant color selection makes it easy to find the perfect shade for every occasion, whether you’re after a bold red, soft nude, or deep plum.
NYX Butter Gloss
NYX’s Butter Gloss remains a cult favorite for a reason. Known for its ultra-creamy texture and glossy finish, it provides the perfect pop of color without the stickiness often associated with glosses. In 2025, the brand has expanded its range, offering even more shades that cater to all skin tones. The product is easy to apply, comfortable to wear, and pairs well with both casual and more glamorous looks. Plus, it offers a sweet, pleasant scent that makes it an enjoyable part of any beauty routine.
Revlon ColorStay Satin Ink Lipstick
Revlon’s ColorStay Satin Ink Lipstick combines the best of both worlds: a satin finish with incredible staying power. This liquid lipstick glides on smoothly, delivering full, vibrant color that lasts throughout the day without needing frequent touch-ups. The formula is enriched with nourishing ingredients like vitamin E, ensuring the lips stay hydrated while maintaining the beautiful color. Whether you prefer a bold lip or a subtle, everyday shade, this product offers impressive results that are both long-lasting and comfortable.
The Future of Drugstore Makeup: Quality and Innovation
As we move through 2025, the future of drugstore makeup looks incredibly promising. With continuous advancements in formulas, packaging, and product offerings, drugstore brands are proving that high-quality makeup doesn’t have to come with a luxury price tag. The rise of inclusive shade ranges, skin-care infused makeup, and sustainable packaging shows that the beauty industry is not only listening to consumers but also responding to the changing landscape of beauty standards and eco-conscious practices.
From foundations to lip products, the best drugstore makeup in 2025 offers a range of options that cater to every need and preference. No longer limited by price point, these products are setting new standards for accessibility, quality, and innovation in the beauty world. Whether you’re a beauty enthusiast on a budget or simply someone who loves trying new products, the drugstore makeup aisle is where you’ll find some of the most exciting and effective products of 2025.
